IBM needs to get out more
Category ibm marketing
So it seems it's not just us annoying whingers in the Yellow Bubble who think that IBM marketing is feeble. Burton Group agrees.
So it seems it's not just us annoying whingers in the Yellow Bubble who think that IBM marketing is feeble. Burton Group agrees.
"On about 40% of the calls we get from people who eventually buy a Microsoft product, they instantly know what they want--and they tell us specifically. 'OK, we need 80 copies of Microsoft X, 25 copies of Microsoft Y, etc.' However, no IBM customer ever specifically asks for an IBM product. We'll do a demo based on their stated needs, and they'll say, 'Wow. What product is this? This is pretty cool. What do you call it? Hmm, never heard of it.'"Once again, a data point making the case that while IBM's product offerings are well understood by its installed base, they aren't known outside of IBM's inner circle. IBM needs to get out more.
